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Business Promotional Video Examples Nashville, Tennessee

Marketing Video for Nonprofit Nashville, TN - This is a short video that we put together for the Pow Wow - Native American Indian Association of Tennessee.

Real Estate Marketing Video Nashville, Tennessee

Real Estate Marketing Video Nashville, Tennessee - Example of a real estate marketing video used to promote the sale of an entire apartment complex in Nashville, Tennessee. The video is designed to be a short sales presentation for marketing the apartment complex.

Promotional Videos for Businesses

Promotional Videos for Businesses - Short business promotional video for a landscaping company. A landscaping promotional video was used to draw attention to the company's new website and was also utilized on its YouTube channel and social media channels. The video is designed to promote their brand and work capabilities.

Marketing Video with CALL TO ACTION

Marketing Video with CALL TO ACTION - Make sure your CTA is clear and concise. Viewers have already watched your whole video, so your CTA should be short and simple. Make the CALL TO ACTION Video relevant to your video's content.

Corporate Video Tips

Making a corporate video can be intimidating. At least, that’s what we’ve heard from our clients. But we think you should be excited about your corporate video, not scared of it! As a professional production company, it’s our job to walk you through the process and take the fear out of video production. We also have a lot of ideas about how to make your video cut through the noise of so many other videos vying for viewer attention. Over time, we’ve learned a lot about what works in corporate video, and we’re anxious to share our expertise.

Have a Clear Objective

Deciding you want to make a corporate video is just the beginning. The first step of production is to have a clear objective. Many companies use a creative brief to succinctly state the goal of their video. This tool is often issued by a marketing agency, but what if you aren’t working with a marketing group? In lieu of a creative brief, Key West Video has a client questionnaire that does two things: it helps a client focus on the purpose of their video, and it helps us understand what a client hopes to achieve through video. The specifics addressed include the target market, tone, format, length, call to action, and core message. Once completed, a creative brief or similar document acts as a road map for all involved.

Make a Plan

One of the most important corporate video tips we can impart is the need for planning. If you’re doing a video on your own, plan it out. Cover all the details from shot list to script to location. There’s a difference between a short, spontaneous video—like a behind-the-scenes post for an Instagram story—and a corporate video. If you work with professionals, they will take charge of the planning with your input.

Stick to the plan for best results.

Another important part of making a plan is practice. If you aren’t using a teleprompter, memorize what you will say. The more comfortable you are with the material, the more comfortable you’ll be on camera. It’s also a good idea to do a run-through. This doesn’t need to be a full dress rehearsal, but it should include a check of all the elements that will come into play when you hit record. Much time and energy can be wasted addressing problems on shoot day. Instead, give yourself the time you need to prepare so that shooting the video is a smooth process properly.

Stay on Message

One corporate video tip we emphasize over and over is sticking to the point. If you’ve followed our first two tips to have a clear objective and make a plan, it should be easy to stay on track. Really, this tip is something that should be referred to throughout video production. Always make sure your video maintains focus. Generally, the purpose of a corporate video is to give some high-level information to the viewer and get them interested in knowing more. Or it may be to tell a single story that’s related to a larger initiative. The point is that a video could always be longer, but the trick is to keep it short. Don’t lose your audience with unnecessary details and distracting tangents. Instead, stay on message for the best chance of making your point and having it resonate with viewers. Most clients include a CTA that informs viewers where or how they can find out more, so the next steps are built in.

Dress the Part

What should you wear on camera? It’s a good idea to think about your wardrobe.

If the shoot is happening over several days, will you need to wear the same thing for continuity?
Does your company have a uniform, and should the employees appearing in the video be wearing it?
What about branded clothing? If you don’t have a uniform, or your position doesn’t wear a uniform, should you wear branded clothing?
How do you want to present? Is this a formal occasion? Or do you want to be more casual? Think about your audience to inform this decision.

Certain colors and patterns don’t work well on camera. Do your research or ask your video production company what not to wear.

Kenneth Purdom
615-310-7171
Kenneth@KennethPurdom.com

Kenneth Purdom Photography
https://www.KennethPurdom.com

Nashville Marketing Videos